Rocco's first month
$12.76average order
$1.16what he kept per order
$73,000spent before his first customer
Rocco is a fictional raccoon. His numbers are illustrative.
FREE GOOGLE SHEET
Know your numbers before you buy the truck
Rocco quit his job, bought a taco truck and found out his real pay was about $1.65 an hour. The Food Truck Money Sheet shows you that number before it happens to you.
6 tabs of ready formulas2 minutes to fill in$0, no credit card
It's yours
Click below, then press Make a copy. Fill in the yellow cells only, and the green cells do the math.
Open my Money SheetTip: bookmark your copy. Rocco did not, and look where that got him.
What's inside
01
Menu costing
Food cost % and real profit for every item. Most trucks aim for 25–35%.
02
Monthly costs
Commissary, loan, insurance, permits, fuel: what you pay even on zero-sale days.
03
Break-even
How many orders a day you need just to stop losing money.
04
Monthly P&L
A realistic month and your true hourly rate after 70-hour weeks.
05
Startup budget
Everything you spend before the first customer, and the gap you need to fill.
06
Cash reserve
How much to keep for the day the generator dies. It will.